How to Build your first Email List

How To Build Your Very First Email List

When it comes to promoting your business, email marketing is an unrivalled method as it gives you the ability to speak directly to your customers. 

In fact, you can expect to get an average of a $42 ROI for every $1 you spend on your email marketing efforts.

But before you start raking in cash, you’ll need an email list so you can start sending out regular newsletters to your subscribers. 

By following this step-by-step guide, you’ll have an email list up and running in no time.

Select An Email Marketing Provider

An email marketing provider will give you all of the resources you need to acquire new customers, develop and test campaigns, manage your list segmentation, and look after your email marketing needs.

MailChimp is one of the most popular providers to choose from. However, there are dozens of email marketing platforms you can choose!

A professional email marketing service makes it easy to develop beautiful email marketing campaigns from start to finish, including all your branding, logos, graphics, and more.

Click here to create free graphics and logos:

From designing and delivering highly personalized emails based on your unique audience, a good email marketing platform will help you build signup forms, craft emails, and monitor your campaigns’ progress in real-time.

Make Your List Enticing

This is the most crucial step because it will entice people to sign up. 

To make your campaign appealing so that people will jump at the opportunity to join your list, make it crystal clear what they will get out of it if they do. 

For instance, many marketers will offer free ebooks or access to premium website features when an individual signs up. 

The goal is to be precise about what they’ll get once they subscribe and to make sure it’s something they’ll identify as genuinely valuable. 

Then, once they’ve signed up, make sure you follow through with your promises, or they’ll quickly unsubscribe.

Add A Signup Form On Your Website

The most obvious way to gain new email subscribers is your website. 

Visitors to your website are interested in what you have to say and the information you’re providing, so why not take advantage of that and encourage them to sign up for your mailing list directly from your site?

All of your site visitors are potential email subscribers, whether they’re new visitors who are still exploring their choices and aren’t sure that you’re trustworthy or consumers who have previously interacted with you.

Usually, the platform you choose to work, whether MailChimp or any other provider, will offer ways to either create your signup forms or pop-ups

Make sure you have one of these on your site, with an enticing offer, and soon enough, you’ll be adding new subscribers to your email list one by one! 

Get Subscribers

You can now begin collecting emails once everything is set up. 

This should not be a challenging task if your site has a decent amount of traffic and you’ve also built a compelling deal for your visitors. 

Here’s more tip for getting people to sign up for your new mailing list:

LinkedIn, Twitter and Facebook, will help you invite people to your email list. 

To do so, you must first realize that these sites aren’t about actively marketing your goods and services but rather about conversing with (rather than at) your fans and followers, engaging them, and persuading them to join your email list. 

In other words, make sure it’s easy for people to learn about and sign up for your newsletter, but don’t be pushy about it! 

Building Your First Email List

Building your very first email list shouldn’t be a complicated or overwhelming task. 

By selecting a good email marketing platform, creating an enticing offer, and then actively promoting your list, you’ll have people signing up left, right and center in no time!

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Patrick O'Keeffe

Patrick is the founder, developer and chief blogger of Victoria Web Solutions. Passionate about technology, design and customer satisfaction. Read more about Patrick on his Team page.

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