Creating The Best Possible Social Media Plan For Your New Business

Create a Social Media Plan for your Business

Creating The Best Possible Social Media Plan For Your New Business

So you’ve started a new business! Great! 

But now, you need to take the time to learn how to effectively promote your products and services online, which includes getting active on social media. 

Below, we’re looking at how you can create the best possible social media plan for effectively promoting your business to the world! 


Know Your Audience

No matter what type of marketing you plan on doing, the very first step in effectively promoting your business is to learn as much as you can about your target audience. 

The best way to do this is to create a series of buyer personas, essentially semi-fictional representations of your ideal customers. 

When creating buyer personas, you’ll want to outline information about who your ideal customers are, including their average age, occupation, gender, geographic locations, hobbies, interest, and anything else that might be relevant. 

The more you can learn about these people, the better you’ll be able to create content that’s not only relevant but that’s also sure to resonate with them when published. 


Choose The Right Platforms

Although Facebook is widely considered the most popular social media platform, there are about six platforms in total that you’ll want to consider using. 

This includes Facebook, Instagram, Twitter, Linked In, TikTok, and YouTube. 

However, depending on the type of business you’re operating, you won’t necessarily need to be active on all six platforms. 

The key here is to learn where your target audience spends most of their time online, which you can learn simultaneously as you perform your market research. 

So when you’re in the process of creating your buyer personas, be sure to include this information as well. 


Create A Social Media Calendar

As a business owner, it will be challenging to balance your day-to-day operations and be active on social media. 

That’s why it’s highly recommended that you create a social media calendar to outline how often you’ll post content, when you’ll post, and what you’ll post about. 

Once you’ve created your calendar, you can even go one step further and use a platform like Hootsuite or Buffer to schedule your posts. 

This way, you’ll be able to sit back and know that your brand will still be active and engaged with your online audience. 


Get Active On And Offline

Even though this post is about creating a social media plan, nobody will know about your business and its social pages if you don’t tell them about it. 

So the final step in creating a solid social media plan is to get active both on and offline talking about your business! 

Sign up to industry forums, visit other brands’ social pages and websites, join conversations and comment on others’ posts, and don’t be shy to share your business cards and social information with anybody you meet along the way!


Promoting Your New Business On Social Media

Whether you’ve launched a new business that sells products or services, social media is your best friend when it comes to promoting your new brand to the world. 

Facebook alone has nearly 2 billion active monthly users. 

And when you add other platforms like Twitter, Instagram, Linked In, and TikTok to the equation, it’s easy to see why promoting yourself on social media can allow you to reach the largest audience possible! 

So what are you waiting for? 

Get started today learning about your audience, choosing the right platforms to use, creating a social media calendar, and getting active both on and offline. 

Before you know it, your products and services will be flying off the shelf!

Author: Sergio Rodriguez

Posted in Guest, How-to, Social Media, Technology Blog, Tutorials and tagged .

Patrick O'Keeffe

Patrick is the founder, developer and chief blogger of Victoria Web Solutions. Passionate about technology, design and customer satisfaction. Read more about Patrick on his Team page.

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